Marketing Evolution, the new frontiers of marketing according to Il Sole 24 Ore | Prima Comunicazione
On newsstands every Wednesday with Il Sole 24 Ore, starting from February 11th 2015 with Kotler "The future of marketing". Marketing is changing, as reported in the press release in fact, its evolution is increasingly influenced by new technologies, new consumption habits of individuals and a profound change in the relationship between consumer and brand.
